By : Juhi Bansal
If your taste in jewelry varies with your outfit and mood, from quirky & fun to downright elegant, URBAN TURBAN has something for you.
Heli Shah, the owner of brand URBAN TURBAN is your typical girl next door, shy & extremely quiet, but has an amazing sense of design and colour. Each piece is personally curated keeping the current international trends and local wearability in mind.
Notice how we modeled for the jewelry ourselves (saves money plus you guys get a better picture of how it looks on non-airbrushed, non-hoity-toity faces. And we get to wear the gorgeous jewelry and pose! Win-win 🙂 ). The pictures have been clicked by amateur, underpaid photographers so are not studio enhanced. Since, pink is the colour of the season, we thought we’ll have our own little Pink Party. Notice how just by changing the accessory the look changes from “coffee-date” to “casual-evening” to formal.
You can order her pieces on Styletag, Rooja and Buynbrag or contact her directly on urbanturban13@gmail.com. Psst: Her collection is comfortably priced between Rs. 450-1500. There’s a piece for everyone!
To check out her complete collection, visit www.facebook.com/shopurbanturban
Stay Gorgeous xx
Location Courtesy: Zen Cafe, TDW, Ahmedabad
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